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about
Samm Lycett has over thirty years experience within the production and entertainment industry – thirteen of which have been spent working for the original boutique luxury hotel company – Ian Schrager and Morgans Hotel Group.
Specialising in corporate and group sales for all aspects of the entertainment and tech markets she has developed lasting relationships both in the UK and US. Samm has a true passion for the industry and works closely with her clients to ensure seamless experiences.
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Services
FILM/TV/ COMMERCIAL
PRODUCTIONS
We understand that film, TV and commercial productions don't conform to the usual 9 to 5. We dedicate ourselves to ensuring all details, changes and updates are taken care of quickly and efficiently.
ENTERTAINMENT
With more than 30 years involvement within the entertainment industry, we co-ordinate all aspects of your accommodation requirements. From Party A to crew, we handle all those special requests to create a home from home experience.
BANDS ON TOUR
We assist agents and tour managers find the best hotel for their clients – one that understands how the music industry works!
PRESS / FILM JUNKETS
We assist studios who require space within a hotel to conduct interviews with press, TV and radio to promote their latest releases. Working alongside publicists, we can determine the right space and set-up to ensure a smooth running event.
PHOTO SHOOTS &
filming location
Finding the right location for your next shoot has never been easier: based on the requirements, storyline and the vision for the shoot, we can recommend the most suitable spaces for photo shoots and filming requests.
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ETHOS
With a deep understanding of the offering and ethos of the hotel we create brand awareness which in turn will bring in the right guests and business opportunities.
SALES EFFORTS
As an extension of your own sales team, we bring specialist knowledge in both Corporate and Group.
APPOINTMENTS
We conduct face-to-face meetings both in the UK and US, manage accounts, attend trade shows and host regular on-property events.
“I’ve worked with Samm Lycett for over 30 years and in her time spent in hotels she’s been a key asset when it comes to my bookings. Samm just gets it and I trust her to take care of Universal Music artists and their teams.”
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CLIENTS
LIVING ROOMS
Living Rooms offers a hotel alternative combining the luxury and services of a hotel with the privacy and space of one's own home. With an expanding collection of 6 properties, totalling 90 hotel rooms and apartments across West London, each part of the Living Rooms collection reflects the needs of our guests in terms of location and practicalities as well as their expectations when it comes to high-end design and exceptional service. Each property is unique, curated with the same care and attention to detail as would be paid to a private home.
NOBU HOTEL LONDON SHOREDITCH
Nestled amidst the energy of East London’s creative district and the financial centre of the City, Nobu Hotel London Shoreditch delivers the perfect blend of industrial chic and Japanese simplicity. The hotel offers 164 guest rooms and suites, a world-renowned Nobu restaurant, Nobu Shoreditch Bar, naturally lit event space for 200+ people and a tranquil spa and gym.
SANDERSON
A lavish "Urban Spa" in the heart of London's West End, Sanderson Hotel, offers a retreat from the bustle of the city into a world of fantasy and wellbeing with rooms that blur the line between baroque and modern, extravagance and simplicity. Designed by Tim Andreas of Banjo they maintain the ingenious design touches and whimsical aesthetic of the original vision from Philippe Starck, with every detail embodying thoughtful luxury.
ST MARTINS LANE
Designer Philippe Starck conceived St Martins Lane London as a surrealist wonderland viewed through the looking glass of classic British eccentric taste. Cheeky and daring with a touch decadent, the lobby and social spaces are signature Starck style. It’s fitting that the hotel is situated in the bustling theatre district in Covent Garden - it is pure drama. Just ask the garden gnomes; this is classic London with a seriously seductive twist.
PAST PROJECTS WITH ORCHIDEA COLLECTION
Grand Hotel Central Barcelona ・Hotel Único, Madrid ・ The Principal, Madrid ・ Portrait, Florence ・ Hotel Lungarno, Florence ・ Continentale, Florence ・ Gallery Hotel Art, Florence ・ Portrait, Roma ・ Borgo Egnazia, Puglia ・ Le Barthélemy Hotel & Spa, St Bart's
“I’ve worked with Samm for over 9 years. I hugely value her professionalism and know she will work hard to ensure my staff and productions are taken care of – being very well aware how difficult, and last minute, we can sometimes be. Throughout my last years in Travel Management for a Tech and now a Broadcaster / Production company, Samm has always been a huge support and a constant in this ever-changing industry.”